PFI Western - Outfitting the Ozarks
PFI Western has been operating in Springfield since 1975, and it has grown and evolved in that time, in much the same way as Branson has. The philosophy is simple. Change with the times, give customers what they want, maintain old-fashioned values.
PFI stands for Preferred Farmers Incorporated. The company originally was a feed store, and sold premium feeds, to premium farmers. They expanded the successful business into an adjacent building, a clothing store, which they bought clothes and all. The plan was to sell the clothing to make room for more feed. But a funny thing happened. People wanted more clothing. So when they sold out, they restocked. Again, and again. Eventually, they sold out the feed to make room for more clothes.
A visit to the 30,000 square foot retail store is like walking into a museum, or attraction. There's an old truck filled with merchandise, a saddlery with more than 300 saddles on display, you can even have your hat custom-blocked. But what strikes most people is the impressive display of 15,000 pairs of boots. From children's size four, to Men's 16, from cowhide to kangaroo hide and everything in between.
Owner Randy Little believes in giving the customer what they want, a great shopping experience, and great products whether the customer is looking for a denim chore shirt, or a 10,000 dollar jacket.
Little recently became a part owner of the Starlite Theatre in Branson, another venue which prides itself on quality and customer satisfaction. Much like the boots at PFI, it seems like a perfect fit. You'll notice a taste of PFI and Boot Daddy in the theatre's lobby. A rusty old truck greets you with a display of Western boots, and Boot Daddy Moonshine.